What happened to flying? When you think about it, it's a pretty amazing thing. You're hurtling through space at over 700km/hr, 30,000 ft in the air, you literally have the world at your feet. But, it seems somewhere along the way, flying turned into more of a pain than a pleasure. Something to loath than enjoy. To counter this, Virgin Australia wanted to do something about it — through both their service and then their advertising.
To execute this promise, we created ‘Feel good flying’, the beginning of a new communications platform and brand promise for Virgin Australia. We launched with a tentpole film about the story of a flying wig 'Wiggy' that encapsulated the effortless feeling that flying with Virgin Australia would bring customers, accompanied by a through-the-line digital and social campaign that owned this emotion.
To execute this promise, we created ‘Feel good flying’, the beginning of a new communications platform and brand promise for Virgin Australia. We launched with a tentpole film about the story of a flying wig 'Wiggy' that encapsulated the effortless feeling that flying with Virgin Australia would bring customers, accompanied by a through-the-line digital and social campaign that owned this emotion.
AWARDS
APG: Strategy Finalist, 'How Virgin Australia helped Aussies rediscover the joy of flying'
D&AD (wood)
AWARD (2x silver, 2x bronze, 3x finalist)
British Arrows (2x finalist)
One Show (1x finalist, 3x shortlist)
Adfest (1x silver)
Spikes (1x bronze, 1x finalist)
Immortal Awards (finalist)
Ciclope (finalist)
APG: Strategy Finalist, 'How Virgin Australia helped Aussies rediscover the joy of flying'
D&AD (wood)
AWARD (2x silver, 2x bronze, 3x finalist)
British Arrows (2x finalist)
One Show (1x finalist, 3x shortlist)
Adfest (1x silver)
Spikes (1x bronze, 1x finalist)
Immortal Awards (finalist)
Ciclope (finalist)
