This is a story of how Volkswagen pulled off an Australian first by transforming their bricks and mortar business into an online retail operation in just two weeks. By behaving more like a fashion retailer and less like an auto brand, Volkswagen Australia sold 525 vehicles to the tune of $33 Million in value, with another $850K in deposits waiting through their new e-commerce platform. All in the face of closing dealerships, fluctuating demand and reduced supply. What follows is a lesson in rapid business transformation, operational necessity and the power of retail in mitigating losses amidst a global pandemic.
AWARDS
EFFIES: 1 Bronze, 1 Finalist 'From auto maker to online retailer: How Volkswagen Australia transformed the car buying experience in 2020'
AWARD: 2 Bronze, 3 Finalists
Caples: 1 Bronze
AdStars: 4 Silver
AWARD: 2 Bronze, 3 Finalists
Caples: 1 Bronze
AdStars: 4 Silver
