The road can be a scary place. Whether it be parallel parking, merging on a four-lane highway, a giant roundabout or distracted pedestrian, 79% of all road users had some kind of driving anxiety. So, to launch the new Volkswagen Tiguan and its range of safety features, we created a suite of tongue-in-cheek horror film posters, dramatising the fears and how the Tiguan’s tech can solve for them. Helping us say ‘goodbye’ road fears and ‘hello confidence’.
AWARDS
The One Show: 2 x Shortlist
AWARD: 1 x Bronze, 8 x Shortlist
Mad Stars: 1 x Gold, 1 x Silver
AWARD: 1 x Bronze, 8 x Shortlist
Mad Stars: 1 x Gold, 1 x Silver
PRESS
Creative Review: Volkswagen depicts common road fears as horror movie posters
Ad Age: Editor's Pick: VW posters turn your worst driving fears into horror movies
The Drum: Ad of the Day: DDB Sydney and Volkswagen turn driving nightmares into horror movie posters
Muse by Clio: Volkswagen Transforms Road Fears Into Horror Movie Posters
Ad Age: Editor's Pick: VW posters turn your worst driving fears into horror movies
The Drum: Ad of the Day: DDB Sydney and Volkswagen turn driving nightmares into horror movie posters
Muse by Clio: Volkswagen Transforms Road Fears Into Horror Movie Posters
