The continuation of Westpac's ‘help’ campaign, ‘Baker of Beirut’ celebrates the powerful stories of migrants who have become Australian business owners. We were emboldened to tell this story backed by research that found one in three small businesses in Australia are owned by migrants. It represents the sheer dedication, challenge and rewards faced by small business owners of today. The campaign cemented the brand’s ongoing commitment to providing help to customers when it matters to them.
